Case study · EdTech

AIR Education

How founder-led content and SEO-structured blogging put AIR in front of the schools searching for AI tools.

10×

Google traffic

Schools find AIR through Google ten times more often than before.

+741%

Newsletter readers

Seven times more people are reading the newsletter every week.

+2,900%

LinkedIn impressions

The founder's voice now lands in front of the right decision-makers.

Where they started

AIR Education builds AI tools for UK schools, focused on responsible AI, safeguarding, and curriculum-aligned literacy. They had a strong product and genuine expertise, but their online presence wasn't reflecting that authority. Organic search was low. LinkedIn was inconsistent. And there was no real system in place to reach decision-makers in schools and Multi-Academy Trusts.

How we worked together

Founder-led LinkedIn content

Weekly posts from the founder built around personal stories, professional insight, workload realities and responsible AI. Designed to build human trust with school decision-makers, not broadcast corporate marketing.

SEO-structured weekly blogging

Blogs written in the founders' own voice and optimised for search (including AI search), targeting the exact questions schools and MATs type when they research AI tools.

Targeted school outreach

Region-by-region outreach to UK schools and MATs with authentic, conversation-led messaging. The aim was to start real conversations, not push pitches.

Cross-platform distribution

Everything scheduled across LinkedIn (founder and company page), X, and BlueSky. Blog and newsletter highlights shared every two weeks so the content keeps compounding reach.

The result

Search engines and AI are now finding AIR

Google sends ten times more visitors to AIR's site every month than before. No paid ads, just consistent content answering the questions schools are actually asking. ChatGPT now recommends AIR too, which matters because more decision-makers are using AI to research tools.

15,130

Google visitors a month

Up from 1,443 (+948%)

ChatGPT referrals a month

Up from 9 (+778%)

186

LinkedIn referrals a month

Up from 60 (+210%)

The newsletter actually gets read

Seven times more people now open the AIR newsletter every week. The readership is sticky too, which tells us the audience is moving deeper into AIR's world, not just clicking once and leaving.

+741%

Weekly newsletter readers

17 a week → 143 a week

+78.95%

Weekly blog visitors

38 a week → 68 a week

LinkedIn presence on a different level

The founder's LinkedIn went from quiet to consistently visible. Heads, MAT leaders and education decision-makers are seeing AIR's voice every week, and the company page is following the same curve.

+2,900%

Founder impressions

+1,200%

Likes on founder posts

+900%

Company page engagement

LinkedIn company page

What this all means

AIR isn't just visible, it's findable. When schools type their questions into Google, ask ChatGPT, or scroll LinkedIn, AIR is part of the answer. Each piece of content adds to a growing body of authority, and every new post, blog and outreach message becomes more credible because the foundation is already there.

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