01
Voice-led content creation
A monthly question process captures the stories, opinions and expertise. Posts are written in that voice — opinion-led, personal, with real tension — and scheduled three to four times a week.
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Case study · Social Value Consulting
Sonar Engagement
From sporadic posting to consistent authority, growing a targeted network of decision-makers and building real visibility in the Social Value sector.
+551
New followers in 90 days
More than five hundred new people now follow the work, more than doubling the audience in three months.
+227%
Post engagement
More than three times the likes, comments, and reactions on every post.
39.5%
Connection acceptance rate
Nearly four in ten relevant decision-makers accept the connection, well above LinkedIn's average.
Where they started
Sonar Engagement is an independent Social Value consultancy with over a decade of experience. There was clear expertise and a distinctive voice already in the room. What was missing was the time and the structure to post consistently on LinkedIn, no outreach system, infrequent content, and a profile that underserved both the reputation and the commercial goals.
How we worked together
02
ICP-targeted outreach
Monthly LinkedIn connection campaigns built around the Ideal Client Profile. Targeted by job title, seniority and sector, so every new connection is a relevant decision-maker.
03
Monthly strategy & review
Performance is reviewed every month. Content angles get refined based on what's landing, and outreach targeting adjusts to match the results.
04
Always-on growth
Connection campaigns run every single month. Hundreds of relevant prospects are added to the network on a continuing basis, ready to be activated whenever the time is right.
The result
An audience that's growing every day
Followers climbed from around 6,380 to 6,926 over 90 days, around four new people every single day. That's not a viral spike, it's the kind of steady compounding growth that comes from showing up consistently in front of the right audience.
6,926
Total followers
And still climbing
+551
New followers
In 90 days (+119.5%)
+4 / day
Average daily growth
Consistent momentum
Real conversation, not passive likes
Posts went from quiet to genuinely engaged. 305 comments across 90 days means people aren't just scrolling past, they're stopping to react, debate and share. Every comment also extends the reach to the commenter's network, which keeps bringing new decision-makers into view.
50
Posts published
+525% vs. prior period
1,647
Total engagements
+227%
305
Comments
+193%
A pipeline of warm prospects, built every month
The outreach system runs every month, sending invites to a hand-picked list of decision-makers. Acceptance rates well above the LinkedIn average mean hundreds of relevant people are being added to the network on a continuing basis — and they're already seeing the content.
376
Invites sent
Single month
115
New ICP connections
Decision-makers reached
39.5%
Acceptance rate
Above LinkedIn average
What this all means
It's not just a follower count, it's a warm pipeline that grows every month. Every connection added is a potential client who's already said yes once, who now sees the content regularly, and who's one good conversation away from a real opportunity. The system is doing the patient work in the background.
Want this kind of pipeline for your business?
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