01
Personal LinkedIn content
Founder-led posts built around personal stories, lived experience and programme outcomes — capturing warmth and authenticity in a consistent posting rhythm.
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Case study · Youth Charity
YESS Foundation
Building multi-platform visibility for a youth development charity, growing a targeted network of schools, facilitators and partners across LinkedIn, TikTok and email.
17.5%
LinkedIn engagement rate
Nearly nine times the typical LinkedIn engagement rate. The audience isn't just following a charity, they're following a person they trust.
62%
Email open rate
More than twice the industry average. People actually want to open and read these emails.
1,133
Top TikTok video views
Reaching the young people YESS exists to serve, on the platform they're already on.
Where they started
YESS Foundation is a youth development programme working with schools and young people to build confidence, employability skills and life resilience. There was real impact happening on the ground, but the online presence didn't reflect it. Posting was scattered across platforms with no consistent rhythm, no outreach system, and an audience that wasn't yet matching the scale of work the programme was delivering.
How we worked together
02
Company page presence
Regular content on the YESS Foundation company page covering programme updates, impact moments and partner-facing messaging, so organisational credibility grows alongside personal brand.
03
TikTok content for young people
Short-form video aimed directly at the young people YESS exists to reach. Building awareness of the programme on the platform that generation actually lives on.
04
Newsletter management
Regular emails to nurture the already warm and engaged list, maintaining direct contact with YESS's most committed supporters and partners.
05
Targeted outreach
A custom-list outreach campaign aimed at schools, facilitators and aligned partners, with authentic conversation-led messaging, not broadcast pitches.
The result
Personal storytelling that genuinely connects
The posts that perform best — the yellow skirt story, the graduation moment, the shoe story — all share the same DNA: a specific, personal moment that opens into something universal. A 17.5% engagement rate is nearly nine times the LinkedIn average, which means the audience isn't just following a charity, they're following a person they trust.
47
Posts published
Consistent monthly rhythm
3,138
Impressions in 30 days
Personal LinkedIn
17.5%
Engagement rate
Industry average is 2–5%
The company page is climbing too
The YESS Foundation page is building organisational credibility alongside the founder's personal brand. Comments are up sharply, which is the strongest signal a charity audience can give that the work is landing.
1,464
Page impressions
Feb–Mar period
+237.5%
Growth in comments
Real conversation
705
People reached
Organic only
An email list that actually reads the emails
A 62% open rate is exceptional, more than double the industry average. Combined with a 10% click rate and zero unsubscribes, the list is genuinely interested, warm, and loyal. This is a direct line to YESS's most engaged supporters.
62%
Open rate
Industry average: 20–30%
10%
Click rate
Industry average: 2–3%
0
Unsubscribes
A healthy, sticky list
TikTok reaching the right people
Short-form video is connecting with the audience YESS is built to serve. The top video crossed 1,000 views, with strong likes that signal the content is landing.
1,133
Top video views
Best performing video
60
Likes on top video
Strong early signal
Outreach building the right network
The very first month of outreach added 111 aligned contacts — schools, facilitators and potential partners — every one of them now seeing YESS content in their LinkedIn feed.
479
Invites sent
Custom target list
111
New aligned contacts
In month one
23%
Acceptance rate
First month of campaign
What this all means
YESS is no longer scattered across platforms hoping the right people notice. Schools and facilitators are being brought into the ecosystem on purpose, every month. The newsletter has direct attention from supporters who genuinely care. And the founder's voice is performing nine times above industry average because the audience isn't following a logo, they're following a person they trust.
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